Weekly Finance Tips

Archive for December, 2011

Differences Sales and Marketing

differences in sales and marketing illustration asked “whether the sales and marketing that’s different?” most people will reply that these two things together. When in fact the two terms are very different. Yet society often misunderstood that the sales and marketing has the same meaning, which is selling the product.

Exactly is meant by marketing is a whole system of business activities aimed at product planning, pricing, promoting and distributing goods products aimed at satisfying the consumer. While sales is an activity that only focus on selling products, and aims to increase product sales alone.

Of understanding that exists, it is clear that the marketing process is longer and more complex when compared with the sales process. In marketing strategy, there are some even 4P to 7P adds, which consists of product (product), price (the price), place (place), promotion (promotion), process (the process), people (people), Physical evidence (evidence physical). While sales only be one part of the promotion (promotion), so it does not consider other factors that can support marketing.

The next difference in marketing strategy, the marketer or marketers always keep the brand image of product. So that consumers decide to buy a product because it already knows the product quality and brand image of the product. While the sales strategy is they do not attach importance to maintain the brand image of products, but most importantly they offer to the market by way of informing the excess product, so consumers are interested and buying their products. And more interesting is the salesman never thought about whether consumers are satisfied or not, the important thing is the product sold and the company set sales targets are met.

Differences 250×138 sales and marketing Sales and Telemarketing so, there are several companies that make sales as part of marketing, but still distinguish their work duties. If marketing is focusing on marketing strategy planning products that fit with 4P or 7P part of the marketing mix, then sales will start working after the product is ready for market. So you could say that marketing is a team of marketing strategy, while the sales team is implementing.

Another difference is the sales and marketing, the sales relationship with consumers only to process transactions, after which sales no longer responsible for maintaining good relations with consumers. While marketing and customer relations should be maintained from the start before the transaction, until after the transaction to maintain customer loyalty.

A company can not successfully win the competition if only relying on the sales market. And sales will not be created properly if not supported by a good marketing strategy. Any company can make sales, but not necessarily every company is able to plan a marketing strategy that is able to satisfy the needs and desires of consumers. Hopefully useful and successful greeting.

Product Marketing with Ads

199×200 ad illustration of Product Marketing with ads denied if the marketing strategies with media advertising, still very influential on the sale of a product. Advertising is one form of communication between producers and consumers, which aims to inform and promote a product or service, and to influence the public to purchase any products or using services offered by the manufacturer.

With the advertising, the manufacturers do not need to promote products directly to consumers. Because it’s a lot of media ads that can be used for promotion. Even the media used were quite varied, ranging from paid advertising to free advertising can be used as a media producer who helped to promote a product or service.

The media are often used for advertising that is printed and electronic media. Some examples of print media that can be used to advertise products or services such as billboards, mobile billboards, billboards, banners, backdrops, banners, posters, pamphlets, booklets, catalogs, leaflets, business cards, as well as advertising in mass media such as magazines, tabloids, and newspapers. As for electronic media, advertising can be done through television, radio, and internet.

The use of marketing strategy through advertising, indirectly provide many benefits for producers. The role of advertising, among others, can help manufacturers to introduce products to consumers, informing about the classified ad 182×200 with Product Marketing and product benefits, attract consumers to buy products, increase product sales, build the product image in the eyes of consumers, and address the problem of market competition tight enough.

But for product marketing with successful advertising, you should create effective advertising and attract consumers. To produce an attractive and effective advertising, you need to pay attention to the important things the following:

Keep messages or important information about the product is clear and well targeted. Since most manufacturers, only inform product excellence alone. So how to use, the price of the product, and actually missed the place of purchase.
Use an interesting choice of words, courteous and able to convince consumers to buy your product. So after seeing the ad, the consumer will be directly motivated to buy the product.
Do research to consumers about the things that may interest them. So what customers want can you make as an inspiration of making ads that attract the eyes of consumers.
And most importantly, avoid words that might offend a particular group or any other manufacturer. Many advertisements are accidentally dropped or offending other manufacturers, just to show its product excellence. But this kind of advertising, even disliked by consumers.

Product marketing strategy with compelling ads, will greatly help sales of your product. Hopefully this week’s marketing information business can benefit us all. Regards success.

How To Convince Consumers

illustrations of consumer confidence Convince us to offer products or services to consumers, some of the people do not simply believe in offering that we offer. To consumers against products offered need a way of marketing communications that attract consumers. Because communication skills to convey the advantages and qualities of a product, is needed to convince customers.

A consumer will only buy a product, if they had been convinced by the quality and advantages of the products offered. In addition consumer confidence will indirectly lead them to buy products that we offer without having to reassure us, thus providing a positive impact on product sales turnover. Hence the emergence of consumer confidence into the initial capital of the success of product sales.

To overcome the problem of distrust of the consumer, you should consider some ways to convince consumers the following:

• Create your product image. Image of a product is very influential on a given consumer confidence. For that create a quality image in the eyes of consumers, with the introduction of excess – excess products. More and more consumers who know the advantages of our products, accelerating the emergence of consumer confidence.

• Always cultivate the image of products to consumers. The more famous image of your products by convincing consumers 250×187 How To Convince Consumerism sure all consumers, in your product. So that consumers are more loyal to our products regardless of the price offered. Just compare the price of donuts Dunkin ‘Donuts  shops with bread prices around your house, not very much different? Although prices at the Dunkin ‘Donuts is more expensive, but consumers prefer Dunkin’ Donuts  than at the bread shop. Because more consumers trust the quality of taste Donkin ‘Donuts.

• Provide evidence to the consumers. To reassure consumers, needed evidence or facts about the quality and advantages of the product. You can provide evidence to consumers with credit the testimony of other consumers who have benefited from our products. You also can hold a product demo directly engage consumers as a promotional strategy. So that consumers can directly prove the advantages of the product.

• The existence of consumer confidence facilitate marketing strategies that we use. So information on how to convince consumers, may be beneficial for your business. Note the response from the consumer market, do not you move up in consumer confidence to another product. Regards success.

Marketing strategies are concentrated (concentrated marketing)

Unlike the marketing strategy that differentiates according to the needs of consumers, concentrated marketing focus to market their products only to one or several groups of buyers only. So the marketing of products intended only to groups with the most potential buyers. As products Tropicana Slim, low-calorie and sugar-free sugar is more focused on consumers who want to maintain their health, especially for people with diabetes.

With a focus on specific groups, companies who use this marketing strategy of trying to offer the best products for their target market. So that the image specification products offered can be embedded in the target market of consumers. In addition it also concentrated marketing savings, both production costs, distribution costs and promotional costs. Because everything is just focus on one or two groups of consumers only.

But there are also weaknesses of the marketing concentration, the risk is even greater than without differentiating marketing and marketing with a differentiators. If the target market is the focus of marketing arrived – arrived switch to a competitor with a similar focus, then you will lose one – the only field of consumer that you have. Magnitude of the risk, make business owners prefer to market their products to multiple target markets.

For those of you who want to try a new business opportunity, you should first determine the target market you want to reach. The clearer your target market, the more easily you determine the business development strategy. Hopefully useful and successful greeting.

Determination of Target Market Strategy

illustration of the strategy of targeting market strategy Targeting market is becoming an essential part of business marketing strategy. There are several companies that want to reach consumers from all walks of life, but there are also some companies that deliberately separates target consumers according to market its products. With a clear target market, will facilitate the company to determine the product that fits your needs and desires of consumers. Means also that the target market is a market that has customers with purchasing power potential.

In the marketing world there are three strategies targeting markets that often do the business, such strategies are as follows:

1. Marketing strategy without the variant (undifferentiated marketing)

There are several companies that see the market as a whole without distinguishing specific target market. Companies that use this marketing strategy, only offers a range of products and covers the entire market. Regardless of the target market, the company aims to instill a strong image products to the consumer.

Marketing without distinguishing the selected target market the business, because this strategy is smaller than the cost of marketing to differentiate its target market. Marketing without distinguishing target markets rely more on production, distribution and promotion strategies in bulk, so it can cut costs.

But besides the advantages, marketing strategy also has its drawbacks. Most businesses that do not distinguish the consumer, it will choose the most extensive target market for its product offering. If a lot of business people who choose this way, the competition was getting tougher business.

2. Marketing strategies by differentiating (differentiated marketing)

Marketing is second to distinguish the target market according to customer needs. The wide variety of needs, consumers, businesses become driving factors differentiate their target market. If marketing without the variants produce only one kind of product, marketing differentiators produces a wide range of products tailored to the needs and interests of consumers.

Product differentiation can be seen based on the geographical location of consumer, style or lifestyle, age, gender, income level, and even can also be distinguished based on their level of education of the consumer. Efforts to target market distinction is intended that consumer loyalty to a product more powerful, because the company offers products that match consumer desires. This distinction can be exemplified from the target market of instant noodle products, they develop their business by differentiating taste variants based on the tastes of the consumer product.

When compared with the marketing without the variants, with a distinctive marketing strategy requires a greater cost. Because of the cost required for new product research, a larger production process, as well as increased costs for market research. Nevertheless, the distinction is more favored marketing the business. For a marketing differentiators, their products have a stronger appeal than its competitors marketed products.