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Determination of Target Market Strategy

illustration of the strategy of targeting market strategy Targeting market is becoming an essential part of business marketing strategy. There are several companies that want to reach consumers from all walks of life, but there are also some companies that deliberately separates target consumers according to market its products. With a clear target market, will facilitate the company to determine the product that fits your needs and desires of consumers. Means also that the target market is a market that has customers with purchasing power potential.

In the marketing world there are three strategies targeting markets that often do the business, such strategies are as follows:

1. Marketing strategy without the variant (undifferentiated marketing)

There are several companies that see the market as a whole without distinguishing specific target market. Companies that use this marketing strategy, only offers a range of products and covers the entire market. Regardless of the target market, the company aims to instill a strong image products to the consumer.

Marketing without distinguishing the selected target market the business, because this strategy is smaller than the cost of marketing to differentiate its target market. Marketing without distinguishing target markets rely more on production, distribution and promotion strategies in bulk, so it can cut costs.

But besides the advantages, marketing strategy also has its drawbacks. Most businesses that do not distinguish the consumer, it will choose the most extensive target market for its product offering. If a lot of business people who choose this way, the competition was getting tougher business.

2. Marketing strategies by differentiating (differentiated marketing)

Marketing is second to distinguish the target market according to customer needs. The wide variety of needs, consumers, businesses become driving factors differentiate their target market. If marketing without the variants produce only one kind of product, marketing differentiators produces a wide range of products tailored to the needs and interests of consumers.

Product differentiation can be seen based on the geographical location of consumer, style or lifestyle, age, gender, income level, and even can also be distinguished based on their level of education of the consumer. Efforts to target market distinction is intended that consumer loyalty to a product more powerful, because the company offers products that match consumer desires. This distinction can be exemplified from the target market of instant noodle products, they develop their business by differentiating taste variants based on the tastes of the consumer product.

When compared with the marketing without the variants, with a distinctive marketing strategy requires a greater cost. Because of the cost required for new product research, a larger production process, as well as increased costs for market research. Nevertheless, the distinction is more favored marketing the business. For a marketing differentiators, their products have a stronger appeal than its competitors marketed products.