Creating Business Plans And Marketing Scheme
poor planning and a culture of corporate saving are the most common mistakes entrepreneurs under 35. This is the reason that 80% of projects go to the bottom, according to Young Entrepreneurs found in Mexico, AC (JEMAC), an organization focused on training, funding and mentoring in this niche business.
If young people are able to learn and overcome these mistakes, be a different story. Julian Robles JEMAC achieved and it is a success story: a 23-year project launched ArteDolce suggestive name, he says, is a hybrid art gallery and chocolate. In two years, his business is becoming more profitable and he thinks about opening a branch.
Looking closely, the process had three stages. “First I completed my business plan, that rather than being a requirement helped me define my budget and (the) costs to evaluate the feasibility of the project. Then came the part of the funding … by the way, I chose to JEMAC by be more accessible than found in interests. And in the end was what they (JEMAC) call mentoring • a kind of consulting with experienced entrepreneurs, and (that) is very useful when you want to take a decision on the business. ”
Cristina Jauregui, executive coordinator of that organization in the Northeast, based in Monterrey, said that “60% of the projects promoted in nearly ten years are still open”, while “those who fail is almost always not separate finances of personal business. We do aware, for example, expenses, intangibles, which almost never taken into account, such as rent, electricity or telephone. ”
Options such training and funding to young entrepreneurs are the SME Fund, Ministry of Economy and the Institute for the Development of Entrepreneurs, the Tec de Monterrey. As JEMAC, both offer advice, with the difference that the allocation of its funding is subject to more stringent filter, which evaluates the feasibility of particular projects.
And Mexico is Embark, which supports novice entrepreneurs from creating business plans and sales and marketing scheme, to advice on finding partners. ArteDolce, with its sparkling chocolate, tells us that learning and avoiding the mistakes that have sunk other.
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